DENIM HOUSE C

The "appreciate the town" inn, opened in the capital of denim.

Kurashiki Kojima—Japan’s premier denim-producing region.

At the gateway to the iconic Kojima Jeans Street, DENIM HOUSE C has opened its doors as a hotel to "appreciate the town."

As you spend a night living here and look out into the town,
you will surely find the reliable, everyday lives of the people who call it home.

Flowers embracing the seasons by the roadside,
a cat curled up in a tiny hiding spot,
and the afternoon sun casting shadows across the scene.

By walking through the town and truly peering closer,
these small, fleeting things—unseen at first—
will surely become the most special scenery for every visitor.

May you find beauty in the sights born from ordinary daily life,
and feel inspired to discover even more.

And may the days you spend here at DENIM HOUSE C
become a cherished memory that stays deep in your heart, woven with your reflections.

Our private villa is perfectly situated in the heart of Kojima’s primary shopping district, surrounded by an array of local stores. The property offers exceptional comfort for a relaxing stay, featuring a spacious living and dining area alongside large, charming rounded windows that flood the space with natural light.

Designed as a hotel to "appreciate the town," our mission is to offer guests a fresh perspective on Kojima’s unique local charm. We are dedicated to providing a variety of curated experiences and unique ways to discover and enjoy the area throughout your stay.

ITONAMI is a locally rooted company based in Kojima, dedicated to craftsmanship that highlights regional characteristics and operating multi-purpose community spaces.

ITONAMI, the management company behind this hotel, operates a denim brand, dining spots, and a sauna facility right here in Kojima, in addition to its hotel business. >

The company was founded by the "Denim Brothers"—the representative directors—who moved to Okayama during their student years and were deeply captivated by the charm of the local denim industry.
When we launched our denim brand in 2015, our primary mission was to share the exceptional quality of domestic denim through our craftsmanship. > However, as the brand evolved, we realized we wanted more people to experience Kojima firsthand—the very place where our products are created.

We believed that having visitors step into this historic production region would inspire a deeper interest in the industry, which led us to expand into managing hotels and multi-purpose facilities in 2019.

Through ITONAMI’s initiatives, we hope to inspire a deeper interest in the denim industry of Kojima and the wider Setouchi region. We would be absolutely delighted if your time here allows you to connect with the local craftsmanship, carrying home a piece of denim to cherish alongside the genuine thoughts and beautiful travel memories you gathered along the way.